A personal assistant on all devices In this world, the device simply acts as a portal to access your personal assistant, and that assistant lives in the cloud. Imagine being able to seamlessly manage all of your online activities through your smartphone, watch, thermostat, fridge, TV, car, or any other device simply by speaking voice commands. That's a powerful vision, especially if you consider that the vision of these personal assistants is that they will meet almost all of your online needs: A personal assistant for all your online needs It's the active use of personal digital assistants that I think will reach 1 billion users fairly quickly.
There are no major hardware limitations to slow them down, as they already work on smartphones. In the case of the Google Assistant, it already works on Google Home as well. How fast can they get there? Let's take a look at recent history to see how quickly jewelry photo editing service consumer adoption can reach 1 billion users: It took about eight years for Facebook and smartphones to reach an installed base of 1 billion. How quickly can the highly active use of personal assistants grow to 1 billion users? Much depends on the completeness of their service offerings. I think it will happen quite quickly.
The bigger question is how quickly personal assistants will become a focal point of user activity online. As more and more services are mapped to it, this value proposition will continue to grow, and this growth in functionality will drive the level of user adoption. Each of the major players (Google, Amazon, Apple, Microsoft) is doing everything they can to make their personal assistant offerings as comprehensive as possible, and it is this fact that creates new opportunities for all of us as digital marketers. How can you prepare for this coming era of disruption?