As Lincoln said: "You can fool all the people at once, and some people all the time, but you can't fool all the people all the time." do you know? For nearly 15 years, "MythBusters," the most-watched U.S. TV show, came in response to all kinds of rumors. (The highest ratings in China are generally variety entertainment programs) How to be immune to fake traffic? | Li Meng's Theory of Relativity By the same token, fake traffic is almost impossible to eliminate. Just like the human body is also symbiotic with bacteria and viruses, the presence of bacteria and viruses on the body does not mean that you have health problems.
The most important thing is whether the core biological functions in your body (such as cardiovascular system, nervous system, aerodigestive system, etc.) are well-immunized. Specific to the new media marketing field in which IMS is special database located, I would like to emphasize two basic cognitions: 1. Fake traffic is almost impossible to solve in the short term Just like the human body cannot eradicate bacteria and viruses, this is an ecological problem.
We all know that KOLs create content, and content attracts traffic—to bring users’ attention, and social marketing must be combined with how to measure the actual value of KOLs? You can't have your standards, I have mine. The flow becomes the greatest common divisor. Although this is not a very strong consensus, at least there is a unified context. Of course, the bosses of advertisers depend on the effect. How to measure the effect? The marketing director and brand manager will tell the boss a lot of "objective data", and these "objective data" are also the common language between them and Party B's advertising (media) companies and even KOLs.