Apr 07, 2022
In Beauty Forum
All this turns into three rules for success in managing your email list: Rule #1: When you have a valuable customer - hold on to her. 'Her': yes, women mailing list control over 80% of all retail spending! Rule #2: Try to make less valuable customers more valuable over time. Do this by creating and executing promotions that focus on customers that will respond. Isolating those who will respond means focusing on their buying behavior - hint: someone who has bought from you is MUCH more likely to buy mailing list again. Rule #3: Acquire the types of customer who will be worth retaining in the first place. But, where do you find them? Link your high spending customers to the places you sourced them, then go back to that well. If you get your best customers from pay-per-click on Yahoo! Then go back to Yahoo! for more Remember the old adage: "The money is in the list". Well it is, but there is more to maximizing your profits than mailing list simply mailing out offers. It's no surprise that the truly profitable web sites have their roots on established direct mail expertise. *Source: Buchanan, R. and Gilles, C. (1990) "Value managed relationship.